Productivity Drains
- Auctions/ClassifiedsAuctions/Classifieds: Sites that support the offering, purchasing, and bartering of goods or services between individuals.
- BlogsBlogs: Personal Web sites posted by individuals or groups chiefly devoted to personal expression. It excludes topic-specific blogs. For example, a blog about professional football would be located in the
Sports category.
- Chat/Instant MessagingChat/Instant Messaging: Sites that provide chat or IM services to communicate in real time with other individuals.
- EntertainmentEntertainment: Sites related to movies, television, theater, comic books, anime, theme parks, fan clubs, and other recreational activities. It also includes sites about celebrities, celebrity gossip, etc.
- Job SearchJob Search: Sites that advertise jobs or are related to employment, such as resume writing, job placement, and recruiting.
- NewsNews: Sites that report on current news and events, such as TV networks and stations, radio networks and stations, news organizations, online newspapers, and general interest magazines. It
includes local news, TV, and radio. It excludes special interest media with narrow targeted audiences.
For example, a site that publishes current news on sports is categorized as Sports.
- Personal E-MailPersonal E-Mail: Sites offering online or Web-based e-mail services for personal use. This excludes enterprise e-mail services.
- Personals/DatingPersonals/Dating: Sites that provide networking for online dating, such as dating services, matchmaking, mail order brides, personal ads, singles groups, and dating advice. It excludes
pornographic activities and mate swapping.
- ShoppingShopping: Sites related to physical and Web-based retail activities and stores, shopping aids, coupons, and information about shopping. It excludes B2B sales, government purchasing, and online
auctions.
- Social MediaSocial Media: Social sites containing personal profiles with a wide range of images and text for purposes of social interaction. It excludes social sites specific to dating/personals.
- SportsSports: Sites that include information about athletic activities, sports scores and news, and sports teams and leagues. It includes sites that solely sell sports merchandise. Hunting and fishing are
included in this category.
- Stock TradingStock Trading: Sites that provide information on the stock market, stock quotes, stock tickers, personal stock transactions, and stock market news.
- TravelTravel: Sites that specialize in travel arrangements, airlines, hotels, cruises, travel agencies, and car rentals. It excludes local transportation.
- WeatherWeather: Sites related to weather, forecasts, and meteorology.
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Business Operations
- Advertisements/Tracking SitesAdvertisements/Tracking Sites: Sites that are associated with ad serving technology and
companies, and Web traffic analysis, that is, URLs that track Web analytics.
- Agriculture/EnvironmentAgriculture/Environment: Sites about farming, ranching, including sites that sell farming or ranching equipment on a large scale, forestry, gardening, horticulture, etc. It also includes sites about air quality, water quality, conservation, waste management, ecology, and animal protection. It excludes retail grocery and food operations.
- Business ServicesBusiness Services: Sites that offer services to help run every day business, such as printing and publishing, office supplies and furniture, consulting, accounting services, and maintenance and janitorial services.
- FinancialFinancial: Sites related to online and offline banking services, investment services, loans, bankruptcy, money management, tax consulting, and credit cards.
- High TechHigh Tech: Sites that develop and/or sell computer software and hardware products, and provide
information on computers, technology, the Internet (non-ISP), and technology-related companies.
- InsuranceInsurance: Sites that provide information about or offer life insurance, health insurance, dental insurance, automobile insurance, and homeowner’s insurance.
- IT ServicesIT Services: Sites for companies that provide Internet access (ISPs), IT services, data center services, Web site hosting, cloud infrastructure services (IaaS), etc.
- Legal ServicesLegal Services: Sites pertaining to law enforcement, courts, lawyers, litigation, and civil rights. It also includes do-it-yourself sites that provide legal advice and online legal forms for wills, divorce,
incorporating a business, etc.
- ManufacturingManufacturing: Mining and traditional manufacturing sites, such as electronics, textiles, and plastics.
It excludes energy and vehicle manufacturing, petroleum refineries, and food processing.
- MarketingMarketing: Sites that provide marketing and advertising services, information on marketing and
advertising strategies, and Web site design services.
- Real Estate/ConstructionReal Estate/Construction: Sites that promote renting, buying, or selling of properties, or provide
information on home ownership, property management, land use, and home and yard maintenance
services. It also includes sites about building or housing construction, i.e., construction contractors,
construction methods, and architecture services.
- ShippingShipping: Sites that offer material shipping, packing and shipping, and mailing services.
- TelecommunicationsTelecommunications: Sites that provide telecommunications services and products, cable TV services, and wireless services and products.
- Transportation/StorageTransportation/Storage: Sites about commuter transportation, local train, bus, and taxi services and
schedules, freight transportation, and commercial trucking companies. It also includes sites related
to storage facilities, portable storage and moving containers, vehicle storage, etc. It excludes long-distance
travel and car rentals.
- Utilities/EnergyUtilities/Energy: Sites related to energy exploration, processing and refinement, and distribution and
marketing. It includes sites about fuel for transportation, electricity, natural gas, wind energy, and solar
energy.
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General Interest
- Animals/PetsAnimals/Pets: Sites related to pet care, pet adoption, animal training, and animal shows. It also includes breed-specific sites.
- Arts/CultureArts/Culture: Sites that promote arts and culture including, but not limited to sculpture, paintings, and
other visual art forms, literature, dance, ballet, opera, and performance art. This includes museums
and galleries. It also includes sites that promote and provide information about lifestyles, hobbies,
and self-improvement.
- Education/ReferenceEducation/Reference: Sites about schools, universities, educational facilities, vocational and adult
education, distance education, preschools and day care centers, homeschooling, faculty, and alumni
groups. It also includes libraries, online dictionaries, language translation, book Web sites, maps,
census information, almanacs, engineering and technical reference materials, scientific information,
environmental science, political science, and medical research.
- GovernmentGovernment: Federal, state, and local government sites and sites about government functions and services.
- Groups/ForumsGroups/Forums: Sites dedicated to user groups, such as Google groups or Yahoo groups, or sites dedicated to general-topic forums. It excludes content-specific forums, for example, the Adobe forum
is located in High Tech.
- Health/MedicalHealth/Medical: Sites about hospitals, clinics, physicians, service providers, medical services, health
products, and pharmaceuticals. Sites that promote healthy living through diet and exercise, the
dangers of illegal and recreational drug use and substance abuse, and rehabilitation.
- IP AddressesIP Addresses: Numerical IP addresses that have not been categorized. This category was created to be a red flag. Its purpose is to alert you that further action may be needed to resolve a problem, such as malware or spyware located on a computer, or give you a more complete and comprehensive picture of all Web activity. For more detail on why you might be seeing a large number of hits or visits
to an IP address and what to do with them, see our IP Addresses Category document.
- KidsKids: Sites aimed at children's interests. It excludes sites that sell children's toys. These are located in the Shopping category.
- MilitaryMilitary: Military sites and sites related to bases and general military information. It excludes military news and history.
- Noncategorized/OtherNoncategorized/Other: Sites not previously categorized by Wavecrest Computing. Wavecrest
Computing offers the “OtherWise” service free of charge. Any sites accessed that have not been
previously categorized by Wavecrest are assigned to the “Other” category. With OtherWise,
organizations can send Wavecrest site analysts a Top Noncategorized Sites report. Our site analysts
then research, identify, and categorize the most popular of the unidentified “Other” URLs, and update
the Wavecrest URL List (categorization database) accordingly.
- Nonprofit OrganizationsNonprofit Organizations: Sites for charitable organizations, veterans' organizations, and emergency support organizations.
- PoliticsPolitics: Sites related to politics, such as political advocacy, political party organizations, and candidate Web pages, or any sites promoting a political party. It excludes official government organizations.
- Regional InformationRegional Information: Sites that provide local events and local interest topics.
- ReligionReligion: Sites that advocate religion or provide information on religion and religious activities. This includes sites for specific organizations or places of worship. It excludes cults, religious hatred, and religious bigotry.
- Restaurants/Food/AlcoholRestaurants/Food/Alcohol: Sites related to restaurants, diners, cafes, bars, pubs, recipes, cooking
instructions, food services, grocery, beverages, and alcohol. It excludes cooking equipment sales.
- Search EnginesSearch Engines: Sites that provide Web search services, search directories, and search portals.
- Tasteless/OffensiveTasteless/Offensive: Sites that include offensive information or excessive profanity. It excludes sites
that fit into the Pornography and Hate/Crime categories.
- VehiclesVehicles: Sites that sell and/or provide information about bicycles, automobiles, trucks, motorcycles,
boats, and aircraft. It includes vehicle design and manufacturing, vehicle marketing and sales, vehicle
maintenance and restoration, and vehicle clubs.
- WeaponsWeapons: Sites that sell, review, describe, or provide information on weapons, such as guns, knives,
bombs, or martial arts devices. It excludes sites that are solely about hunting or provide information
on hunting tools, such as rifles, and bows and arrows.
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